Covid-19 adaptation: How some top executives altered strategy

Vaolah Amumpaire, the founder of Wena Hardware
Our outlook for 2020 was to expand our market stake and sales into Kenya and Ghana because of the burgeoning infrastructural projects and construction trends in both countries. We hoped by setting a footprint in more main markets, our revenues would increase.
When we set up shop in Kenya at the beginning of the year, it coincided with the Covid-19 induced lockdown.

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